February 12, 2005


Posted By:
Rachana Rao
Ok, she's Rachana Krishnamurthy now, but she's my oldest pal and my closest confidante. We grew up together in UAE and used to play Hide & Seek, and Lord knows what! And in our high school, we'd sing (i.e., tear out our lungs) Shammi Kapoor songs in the school bus . She's a super-genius and if you don't believe me, wait till you meet her! She's practical, logical and a wonnnnderful friend. I miss you, darling!!

Archana Jain
She's such a sweetie pie! And what a flair she has for the language (know what I mean!). She always has something to put a smile on your face and she does'nt even realize it! Oh yes, she is every advertiser's delight, bcoz' she ONLY goes in for branded stuff. All in all, she's a good person to have as a friend.

Indu Singh
She's the wild one! We've done our grad together. She's fun, but never short of surprises. Now, she is going to be a big-shot HR Manager.

Sujata Soy
One of the most level-headed people I know, it takes a hell of a lot to excite Sujata! I know her from my college days, and she has become only more sensible with time.

Vikas Singh
If colorful was a person, I would say its Vikas! He is always bubbling over with enthusiasm. Very soon, he will be a big-time movie director!

Pratyush Dixit
Patty is a pain! Nah, just kidding! He's the friend that you hardly get nowayas. Though we meet frequently about twice a year, our friendship has stood the test of time. I can always rely on him to help me out, though its usually the other way round!

Pankaj Gupta
Pankaj & me are always at odds. Though we dont see eye to eye on everything, I respect his opinions (however lopsided) & I know I can rely on him as a friend, anytime. I know he's gonna make it big & my best wishes are with him.

Mad ad world!

Posted By:
For those of you who thought that advertising was a fun job, let me tell you from first-hand experience, that it's easier to work for Reliance customer care! Oh boy, the deadlines are meant to just throw you over the edge! And believe me, the pressure is more than you'll find in a black hole, bcoz some light rays escape in it, but not in this industry. Here, you're either doomed or roasted completely in the bright limelight!

But, know what! It's a whole lotta' fun. It's like being in the army. You never know when the next gunshot (or cannon ball, for that matter) will fire, and your race against time will begin! But like every military guy, I am proud! I am doing something for this nation, heck, for this world! For those big and small companies and for you customers. Arent you lucky to have us around to tell ("advise") you what to buy and from whom, at a great bargain?!

That's it for now! The next time I have another fit, I'll write again.