sandinmytoes
1421892711420701
Loading...

Five Tips Friday: Improving your Facebook Page reach

One of the biggest challengers for bloggers today is keeping up with the ever-changing Facebook algorithm. Only recently, Facebook said it would control the reach of promotional content on users' timelines. This makes the work of the social media manager or blogger harder because they have to achieve their goals while sharing interesting content on their Pages.

In a way, bloggers have it slightly better, as their aim isn't to sell a product or service, but to share their writing. But even then, it's not an easy thing to reach a good number of people from your Facebook fan base. In most blogging support groups, the biggest lament is the dwindling reach of Facebook Pages.

While some bloggers have it figured out or luckily, seem to have 'clicked' perfectly with their audience, for most of us, it can be a hit or miss with each post. I have been spending a lot of time on my Facebook Page, often at the cost of being on other social media.

Why is Facebook so important to me as a blogger? I think it has something to do with level of interaction I receive on this platform. There are no character limits on Facebook, and it supports photos and links. Also, the link preview is a fantastic feature on Facebook that most other platforms don't offer yet. All this works in favour of being a blogger. It's not like I've nailed the Facebook thing, but I am seeing better reach since I started paying attention to a few things, some of which I'm sharing below. These tips will benefit bloggers with new and smaller Facebook Pages, like mine!

Five Tips for Improving your Facebook Page reach


Here are my five tips for improving the reach of your Facebook Page:


1. Show your face


Your content may be great, but people would like to see updates from a face rather than a logo. As far as possible, have a photo on your profile pic, and use the same photo across social media. Make sure you have filled in every detail about yourself in the About section. Create a custom Cover Photo which shows exactly what you have to offer readers.

2. Have a personality


Decide what your voice is going to be on your Facebook Page. It should, of course, be an extension of your blog's voice, but a Facebook update seems more one-to-one, and so it should reflect your personality. Think about the things you will talk about, and how they are connected to your blog. Don't make drastic changes in your voice, such as by showing an overload of memes which have nothing to do with what you write about. These kind posts are what Facebook is trying to reduce the reach of.

3. Post consistently


This requires some work, but try not to 'disappear' from your Facebook Page. When your followers see you often, they will get to know you, and will probably interact more. Be consistent with the kind of content you publish (as mentioned in point 2) so they know what to expect from your Page. And be frequent in your updates. The number can be as high as a new post or share every two hours. In my opinion, you should post at least three or four times a day.

4. Interact, interact, interact


Don't post and run! The quicker you respond to comments, the higher the chance of that post being 'shown' by Facebook to more people. Asking questions is a great way to engage your audience, but do it sincerely instead of just throwing it out there, and be present if an interesting conversation develops in the comments.

5. Choose the best times


This is so important! You can't post whenever you like, and wonder why no one interacts. Schedule posts for the best times and you will see a huge improvement in your reach. To find out what times are best, see 'When Your Fans Are Online' under Insights and then Posts on your Page. It's very easy to schedule a post too. Just click on the arrow in your post button when on your desktop, or use a Pages Manager app on your phone. I've shared tips on scheduling and making the best use of your time in my post on Social Media Tips for Blogging Moms.




Five Tips Friday is a series of posts on five quick tips 
about parenting, blogging, social media, travel, or just about anything!


This post has been linked to:
Post Comment Love // Share With Me

Social Media 1147095418031488624

Post a Comment Comment via Blogger Comment via Disqus

34 comments

You Baby Me Mummy said...

Great tips, the difference in reach with interaction is amazing! x #PoCoLo

Mum in a Nutshell said...

you are fast becoming my social media oracle! My Facebook page is pants but hopefully with these tips I can sort it out, thank you #PoCoLo

Tarana said...

Yes, it makes such a difference!

Tarana said...

Oh, I'm not sure I am! But good luck with your Facebook Page :)

sleepingshouldbeeasy said...

I need to implement some of these tips myself Tarana! I do notice that the more people interact on Facebook, the wider the reach.

Kim Carberry said...

I need to take notice of these tips.....I never use Facebook enough x

Stephanie Robinson said...

I agree about the face - since I've changed my profile picture from a logo I get lots more interaction on my page. Some of my personal posts I now post on my blog page and then like as my personal FB profile - this means I'm being me on my blog page, but my personal friends also see these posts too (if that makes sense) and I'm not repeating myself in two places. #pocolo

Debbie Roberts said...

I amnot very good on social media, but I think I am getting there slowly. FaceBook is my least favourite social media platform and have only recently started a page. I am guilty of using my blog logo, so I'll probably change that now.

I find Google+ and twitter much friendlier places than FB, but maybe that would change if I put more effort into it.

Popped over from #PoCoLo.

Victoria Welton said...

These are such great tips! Thankfully I do much of this already but I don't think I could go and write on there 4 times a day! My other tip is not to just upload the URL of the post and use the image from there but to upload a photo from the post and then put the URL in your status as well as in your comments. It seems to work! Thank you for linking to #PoCoLo :) x

Tarana said...

Yes, that's the way it works!

Tarana said...

Thanks for the tip about liking posts on your FB page. Makes good sense!

Tarana said...

I like Twitter too, there's so much happening there! With G+, I've had mixed success, but there are some good communities there too.

Tarana said...

Scheduling really helps there, Vicky! You could do that once a day.

Complicated Gorgeousness said...

These are brilliant tips. There is nothing worse than seeing a post die on Facebook and there is nothing more exciting when it takes hold as well. Thanks for these x #sharewithme

Potty Mouthed Mum said...

Fab tips! Thanks for sharing!! x

Suzanne Whitton said...

Facebook is so hit and miss for me as a form of social media. I like the interacting but I do get baffled by Facebook's refusal to sometimes show things to people. So weird! Anyway, I was thinking about changing my profile pic to a photo rather than a log so thank you for that time, I think you're right :)

Zena's Suitcase said...

Really helpful post, I think you've summed up the mystery of the Facebook page perfectly. Thanks for sharing #sharewithme

Louise George said...

Great tips here - really struggle with getting my facebook page to be visible and hoping that these will help, thank you for sharing #sharewithme

Brandyn Blaze said...

Fantastic tips! I will be sure to keep these in mind! Thank you for sharing!
#sharewithme

Sara (@mumturnedmom) said...

Great tips! I've been struggling with mine, although I have found that when I really focus on it I can increase my reach... just takes time that I don't really have at the moment! Need to get better about scheduling posts :)

Sam said...

Great tips Tarana - and I think Facebook is an important platform for us - I have struggled with knowing how to make more of it though, so I'll definitely be bookmarking this :-) Your Social Media tips are really helpful too X #sharewithme

Tarana said...

That'a about right! It can be disheartening to see a post served to a handful of people.

Tarana said...

Adding your profile photo is a good move, it always helps! Facebook really is baffling that way, but once you click with your fans, it really pays off.

Tarana said...

Glad to be of help!

Tarana said...

It's everybody's struggle, really! Hope these tips help you, Louise :)

Tarana said...

That's true, Sara. You really have to put in a lot of time to get returns on Facebook!

Tarana said...

Glad you found the post useful, Sam!

Cathie B said...

Gat tips - thank you :) #sharewithme

Susanne Remic said...

These are great tips. I love my little community on my FB page :) x

Let's Talk Mommy said...

I have never scheduled a post or a tweet but I have heard I really need to learn to do that more. It's just so easy to push publish and it autoshare everywhere. Bad habit I know. I am off to read your social media posts now. See how to schedule these things. hahah Thanks for linking up to Share With Me #sharewithme

Super Busy Mum said...

What a great collection of tips, thank you! x

Tarana said...

Let me know if you need any help!

Let's Talk Mommy said...

Thank you I am sure I will when I finally get a chance to sit and look at it all. lol Never seems to be time at the moment.

Tas D said...

Facebook is so strange isn't it? I think it's the hardest social media platform for promoting things with all its algorithms.

Tell me what you think about this post!

emo-but-icon

Home item

All Published Posts

Contact Tarana @ Sand In My Toes

Name

Email *

Message *

Get parenting tips & craft ideas in your inbox!

Subscribe to:

Popular this week

Recent Posts

Proud Member

Kid Blogger Network on Pinterest: crafts, activities and more from babies to big kids!